Winning the Nobel Peace Prize in 1977 for "having contributed to securing the ground for freedom, for justice, and thereby also for peace in the world" was a remarkable moment in Amnesty International’s (AI) history. However, it never stopped them from thinking how to scale-up their impact by engaging more people. In 2014, 16 million actions were undertaken by AI’s global activists both online and offline.
For civil society organisations (CSOs), the digital age offers huge opportunities but poses challenging questions:
(i) How to optimally connect to people and partners without losing focus on the mission?
(ii) How to balance co-creating change with stakeholders while preserving stewardship?
(iii) How to scale-up impact by leveraging people engagement?
(iv) How to manage risk smartly and responsibly within the fast changing digital environment?
There is no one size fits all answer to all these questions, but in the below case studies, Amnesty International, Greenpeace, 38 Degrees and Transparency International share with us their insights on how they are starting to address these questions.