Scaling-up impact by leveraging people engagement

Winning the Nobel Peace Prize in 1977 for "having contributed to securing the ground for freedom, for justice, and thereby also for peace in the world" was a remarkable moment in Amnesty International’s (AI) history. However, it never stopped them from thinking how to scale-up their impact by engaging more people. In 2014, 16 million actions were undertaken by AI’s global activists both online and offline.