Oxfam’s adaptive approach to campaigning design and implementation


What makes this practice exemplary?

A shared power analysis is developed with stakeholders at the outset of any campaign development, with all relevant stakeholders mapped and consulted in ways tailored to their particular needs. Internal stakeholders such as affiliate representatives might be engaged to help co-create the policy position; whereas with external stakeholders such as potential coalition allies they might share and adopt a common strategy; and with potential targets of their advocacy they might engage as sounding boards to informally check their objectives and key messages.


They aim for all major campaigns to be subject to periodic ‘Action Reviews’, where stakeholders mapped in the original design phase are brought together to monitor progress and ensure advocacy positions are modified to respond to their feedback and ongoing developments.

Find out more

Read the full accountability report