The Greenpeace International Science Unit at the University of Exeter identifies and communicates scientific information on the key issues Greenpeace is working on. Greenpeace also gathers input from experts in the field, and conducts situation and power analyses and audience assessments. 

Another aspect of Greenpeace’s advocacy is its “mindsets work” which aims to change power dynamics and systems by shifting commonly held mindsets that impact the environment. Initiatives include a Mindworks lab in East Asia and a “mindbenders” group, to analyse and report on current work around mindsets, and turn theory into practice.  

Greenpeace also makes sure to engage supporters, particularly local and indigenous communities and partner organisations, when developing and implementing campaigns.