Winning the Nobel Peace Prize in 1977 for "having contributed to securing the ground for freedom, for justice, and thereby also for peace in the world" was a remarkable moment in Amnesty International’s (AI) history. However, it never stopped them from thinking how to scale-up their impact by engaging more people. In 2014, 16 million actions were undertaken by AI’s global activists both online and offline.
For civil society organisations (CSOs), the digital age offers huge opportunities but poses challenging questions:
(i) How to optimally connect to people and partners without losing focus on the mission?
(ii) How to balance co-creating change with stakeholders while preserving stewardship?
(iii) How to scale-up impact by leveraging people engagement?
(iv) How to manage risk smartly and responsibly within the fast changing digital environment?
There is no one size fits all answer to all these questions, but in the below case studies, Amnesty International, Greenpeace, 38 Degrees and Transparency International share with us their insights on how they are starting to address these questions.
This case study was developed in January 2016 as part of the People-Powered Accountability project implemented by Accountable Now. We would like to thank Michael Silberman, Global Director of the Mobilisation Lab at Greenpeace, for providing much of the information in the case study. This case study does not represent the opinion of Greenpeace [...]
At the strategic level: A fully member-led organisation The strategy of 38 Degrees is based on the assumption that: ‘change does not start with politicians or big business. It starts with us and there are millions of us who should hold the most powerful to account and stand up for a fairer society.’ To this [...]
This case study was prepared ahead of the Bellagio meeting (14-18 March 2016) as part of the People-Powered Accountability project implemented by Accountable Now. On the strategic level: Choosing a higher risk appetite to engage more people Transparency International’s (TI) recently adopted strategy Together against Corruption puts people at the heart of fighting [...]