Engaging empowered stakeholders for social change
In the digital age, empowered citizens demand an active role in co-shaping civil society organisations’ (CSO’s) work. This is great news! Stakeholders become partners and the set of skills, capacity and knowledge to achieve collective impact grows. For CSOs to build on this opportunity however, we must innovate our accountability practice. We need to change focus from compliance-reporting, to inviting people, partners, supporters, staff, and donors to collectively build sustained impact with us. Together with CSOs from across the world Accountable Now wants to build the accountability practice of the future to create value with and not just for stakeholders.
What happened so far?
In 2015 Accountable Now formed a Working Group of Members and Non-Members to innovate civil society’s responsiveness to people and partners for collaborative impact. Among them were thought leaders from 350.org, 38 Degrees, Amnesty International, Greenpeace International, Jhatkaa and others:
Berkman Center for Internet and Society Harvard University
Climate Action Network (CAN)
Digital Humanitarian Network
Institute for the Future
International Civil Society Centre
Making All Voices Count
OPEN (Online Progressive Engagement Network)
Tactical Technology Collective
CSO Action Guides
The new principles of people-powered accountability informed the development of six CSO Action Guides for Board Members, Strategy Directors, Chief Executive Officers, Chief Operations Officers, Campaign or Programme Directors and HR Directors. The Action Guides advise on how to mainstream responsiveness to stakeholders in daily business.
Throughout 2016 we published blog articles by CSO experts on how to pro-actively engage stakeholders for greater impact.
What comes next?
Together, we will develop an accountability frame, practice, and technological tools that support a shift – from passive reporting, to pro-active engagement of key stakeholders.